What is your preferred social media platform and what account do you find yourself following the most? I find myself as a frequent flyer, always stalking the MLB Instagram account. I like to stay up-to-date on any drama that is happening in the league or who got traded. Especially this offseason there are all kinds of issues taking place.
This winter we have seen the ongoing controversy of sign stealing and the blockbuster Mookie Betts trade. As a Red Sox fan, the trade hits home hard. The sign stealing has made me now hate the Astros. Others probably won’t disagree.
Have you ever wondered though how social media is an effective way to convey messages and represent a digital brand? Jeff Bullas from a digital marketing blog gives 12 Basic Principles of Social Media Marketing. He uses Instagram as a platform to represent his principles: among those are sharing, going real time, and entertain.
The MLB shares these stories, whether it’s the cheating scandal, trades, or any other big news around the league so others can publish or promote them and make a headline. Leading into, keeping things in real time. It is important to publish stories immediately before anyone else, so the market does not change. This is important for the MLB so they can keep their brand integrity and remain competitive against sports news accounts.
Entertaining for the MLB Instagram account has always been important to them, and you can tell as a follower. They respond to follower reactions that may agree or disagree with their post. Bullas explains how you can’t be bland and remain humorous against competitors and the MLB does this. I once had them respond to one of my comments. Yes, it blew up but I felt “cool” that they listened. It was so unexpected.
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